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Faculty and Research
The Center for Decision Research was founded in 1977 by Hillel Einhorn as a pioneering center for the study of human decision making and judgment. The following GSB faculty members carry on this esteemed tradition as members of the Center for Decision Research.
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Richard Thaler, Director, Center for Decision ResearchRalph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics Research Interests: behavioral economics and finance; the psychology of decision-making |
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Eugene CarusoAssistant Professor of Behavioral Science |
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Nicholas EpleyAssistant Professor of Behavioral Science |
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Ayelet FishbachAssociate Professor of Behavioral Science and the 2007-08 David W. Johnson Professor Research Interests: social psychology, with specific emphasis on motivation, emotion, and decision making |
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Linda GinzelClinical Professor of Managerial Psychology Research Interests: social cognition and perception, business ethics, and management education and executive development |
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Reid Hastie
Robert S. Hamada Professor of Behavioral Science Research Interests: judgment and decision making (managerial, legal, medical, engineering, and personal), memory and cognition, and social psychology |
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Christopher Hsee
Theodore O. Yntema Professor of Behavioral Science and Marketing Research Interests: the interplay between psychology and economics, happiness, marketing, and cross-cultural psychology |
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Joshua Klayman
Professor Emeritus of Behavioral Science Research Interests: processes of judgment and decision making, with special interests in learning, reasoning, hypothesis testing, and revision of beliefs |
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Aparna LabrooAssociate Professor of Marketing Research Interests: consumer information processing, specifically the role of feelings on consumers' product evaluations and choices |
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Ann McGillSears Roebuck Professor of General Management, Marketing and Behavioral Science Research Interests: consumer and manager decision making, with special emphasis on causal explanations, differences in judgments in public and in private, and the use of imagery in product choice |
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Tanya MenonAssociate Professor of Behavioral Science |
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Suresh RamanathanAssociate Professor of Marketing Research Interests: the dynamics of affective and motivational processes; non-conscious processes in judgments and choice; affect and decision making; self control and impulsive behavior, and health and social marketing |
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Jane RisenAssistant Professor of Behavioral Science Research Interests: judgment and decision making, belief formation, magical thinking, stereotyping and prejudice, and managing emotion |
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Oleg UrminskyInstructor in Marketing |
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Bernd WittenbrinkProfessor of Behavioral Science |
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George WuProfessor of Behavioral Science Research Interests: the psychology of individual, managerial, and organizational decision making; decision analysis; and cognitive biases in bargaining and negotiation |
