Arthur Middlebrooks - Executive Director

Executive Director, Kilts Center for Marketing and Adjunct Professor of Marketing
The University of Chicago Graduate School of Business

Art Middlebrooks is a management consultant and trainer specializing in innovation, services marketing, and branding. Middlebrooks specializes in helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including energy, telecommunications, information technology services, and e-commerce. His clients include Bank of America, BP/Amoco, Hewitt Associates, and IBM Consulting Group.

He is a former senior director of marketing and product development for DigitalWork Inc., partner with Kuczmarski & Associates management consulting, manager in the Strategic Services division of Andersen Consulting, and systems analyst at American Management Systems.

Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies. He has published other works in PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and Marketing News. He teaches innovation and services marketing. "I find that students learn best by 'doing,' so I've structured both the in-class and out-of-class work to enable students to 'try out' the various tools that I teach," Middlebrooks says. "I include the use of software in my classes so that students can see how the tools get applied by companies, enabling deeper insights by the students."

He earned an MBA in marketing and finance from the GSB in 1988 and a bachelor's degree in computer science and economics from Duke University in 1984. He is a member of the Beta Gamma Sigma and Phi Beta Kappa honor societies.