About the Center

Founded in 1999 by James M. Kilts and the Nabisco Foundation, the James M. Kilts Center for Marketing sponsors a wide variety of basic and applied research in marketing. Topics explored range from the determinants of consumer behavior and analytical models of marketing activities to pricing and consumer dynamics and determinants of brand shares.

This research is supported by the appointment of faculty and doctoral fellows. Faculty fellows receive support for research and class development. Doctoral fellows receive financial support for dissertation research.

The Kilts Center brings researchers from top business schools and universities around the country for the annual Quantitative Marketing and Economics Conference. The conference provides a forum where leading thinkers examine empirical and theoretical issues in marketing and economics.

The Center also provides financial support to students who wish to study and pursue careers in marketing. With the generosity and leadership of Jim Kilts, a two-year fellowship has been established to support promising students selected by the Marketing Fellowship Steering Committee. A tuition scholarship is awarded to second-year students who demonstrate excellence in their marketing courses and commitment to a career in marketing.

The Kilts Center also houses comprehensive data bases of scanner panel data.