Peter Rossi - Faculty Director

Peter E. Rossi is Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics at the Graduate School of Business, University of Chicago. He received his PhD from University of Chicago and BA from Oberlin College.

He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics, and Journal of Economic Theory. These articles have more than 1600 cites as measured by the ISI Web of Science and over 3200 Google Scholar cites. He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005).

Professor Rossi's areas of research interest interest include pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models and Bayesian statistical methods. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.