
The DFF database contains two types of files: category-specific files and general files. The general files contain information pertaining to all the categories in the project.
The DFF database files, in zipped PC SAS format, are available for download. Please see the links below for more information on download locations.
The Customer Count file contains information on store traffic and coupon usage, by store.
Store-level Demographics: demo
The demographics file contains detailed information based on the U.S. Government census.
There are two files for each category studied in the course of the project. Each category is referenced by a three-letter acronym.
UPC files: upcxxx (where xxx stands for the category acronym)
The UPC files contain one record for each UPC in a category. They contain information about product name, size, commodity code, etc. The files are sorted by UPC.
Movement files: wxxx
The movement files contain weekly sales data for each upc in each store for over 5 years. The variables included in these files comprise: price, unit sold, profit margin, deal code, . . .. The files are sorted by UPC, store, week.