University of Chicago GSB

Dominick's Database: Sponsors

The project was financed by 17 manufacturers; each sponsored one or two categories of products.

 

Sponsor list
Sponsor Category
All-American Gourmet Frozen Entrees
Bristol-Meyers Analgesics
Campbell's Soup Canned Soup
Coke Foods Frozen Beverages
Colgate-Palmolive Oral Care
Dish Detergent
Coors Brewing Co. Beer
General Mills Ready-to-Eat Cereals
Kraft Dairy Cheese
Nabisco Crackers
Pepsi Soft Drinks
Philip Morris Cigarettes
Procter & Gamble Laundry Detergent
Paper Towels
Quaker Oats Co. Hot Cereals
Scott Paper Bath Tissue
StarKist Canned Seafood
Tropicana Refrigerated Juices
Warner-Lambert Front-end Gum & Candy