Public Databases

This data is provided for academic research purposes only. All users of this data should acknowledge the James M. Kilts Center, University of Chicago Booth School of Business in any working paper or publication that uses any portion of this data.

Chicago Booth is a pioneer in the study of data from micro-marketing research. The Kilts Center maintains a comprehensive set of scanner data for academic research.

ERIM Database

The ERIM database contains data collected by the now-defunct ERIM division of A. C. Nielsen on panels of households in two mid-sized midwestern cities.

Dominick’s Database

The Dominick’s database contains nine years of store-level data on the sales of more than 3500 UPCs.

bayesm

bayesm is a software package for Bayesian analysis of many models of interest to marketers.