University of Chicago GSB

Research Highlights

Overview | Consumer Behavior | Pricing and Consumer Dynamics | Distribution Channels | Determinants of Brand Shares

Faculty published more than 5O papers and articles in 2005, with several more forthcoming. GSB faculty typically publish more articles per person in a given year than the faculty at any other business school.

Papers have explored topics such as analytical models of marketing activities as well as current marketing practice and tactical issues. We have gathered highlights of current research on consumer behavior; pricing and consumer dynamics; distribution channels; and determinants of brand share.