Publications 1997

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Chintagunta, Pradeep, “Representing Heterogeneity in Consumer Response Models,” with W. deSarbo et al. (July 1997), Marketing Letters, 8.3.

Chintagunta, Pradeep, “Household Heterogeneity and State Dependence in a Model of Purchase Strings: Empirical Results and Managerial Implications,” with S. Gupta and D. Wittink (1997), International Journal of Research in Marketing, 14, 341-357.

Dhar, Sanjay, K., “Why Store Brand Penetration Varies by Retailer,” with S.J. Hoch (1997a), Marketing Science, 16, 3, 208-27.

Dhar, Sanjay, K., “Why Store Brand Penetration Varies by Retailer,” with S.J. Hoch (1997b), Working Paper Report No. 97-114, Marketing Science Institute.

Leclerc, France, “Can Advertising Copy Make FSI Coupons More Effective?” with J.D.C. Little (1997), Journal of Marketing Research, 34, 473-485.

McGill, Ann, “Causal Background,” (1997), in P.H. Werhane and R.E. Freeman, eds., Encyclopedia of Business Ethics, Malden, MA: Blackwell, 102-104.

Rajiv, Surendra, “Advantages of Time-Based New Product Development in a Fast-Cycle Industry,” with S. Datar, C. Jordan, S. Kekre, and K. Srinivasan (February 1997), Journal of Marketing Research, 34, 36-49.

Rajiv, Surendra, “New Product Development Structures and Time to Market,” with S. Datar, C. Jordan, S. Kekre, and K. Srinivasan (April 1997), Management Science, 43, 4, 452-464.

Rajiv, Surendra, “New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction,” with V. Padmanabhan and K. Srinivasan (November 1997), Journal of Marketing Research, 34, 456-472.

Rajiv, Surendra, “Information Technology Impact on the Productivity and Quality of Mail Sorting,” with T. Mukhopadhyay and K. Srinivasan (December 1997), Management Science, 43, 12, 1645-1659.

Rossi, Peter, “On the Value of Household Information in Target Marketing,” with G. Allenby and R. McCulloch (1997), Marketing Science, 15, 321-340.

Rossi, Peter, “On the Taxation of Capital Income,” with L. Jones and R. Manuelli (1997), Journal of Economic Theory, 73, 93-117.