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Publications 1998
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Anderson, Eric T. “On the Role of Sale Signs,” with D. Simester, forthcoming, Marketing Science.
Chintagunta, Pradeep, “Investigating Purchase Timing Behavior in Two Related Product Categories,” with S. Haldar (February 1998), Journal of Marketing Research, 35, 43-53.
Chintagunta, Pradeep, “A Model of Inertia and Variety Seeking,” with P.B. Seetharaman (1998), International Journal of Research in Marketing, 15, 1-17.
Chintagunta, Pradeep. “An Empirical Investigation of the ‘Dynamic McFadden’ Model of Purchase Timing and Brand Choice: Implications for Market Structure,” with A.R. Prasad (1998), Journal of Business and Economic Statistics, 16, 1, 2-12.
Chintagunta, Pradeep, “Empirical Implications of Unobserved Heterogeneity for Manufacturer and Retailer Pricing,” with N. Vilcassim (1998), Journal of Retailing and Consumer Services, 5, 1, 15-24.
Chintagunta, Pradeep, “Forecasting Restaurant Sales using Self-selectivity Models,” with M.S. Morgan (1998), 4, 2, 117-128.
Chintagunta, Pradeep, “Inertia and Variety Seeking in a Model of Brand Purchase Timing,” (1998), Marketing Science, 17, 3, 253-270.
Dhar, Sanjay K., “Why Store Brand Penetration Varies by Retailer,” with S.J. Hoch (1998), Selected Paper 78, The University of Chicago, Graduate School of Business.
Dhar, Sanjay K., “The Effects of Cross-Ruff Coupons on Sales and Profits,” with J.S. Raju (1998), Management Science, 44, 11 (Part 1 of 2), 1501-16.
Dhar, Sanjay K., “A Note on the Relationship Between Firm Diversification and Corporate Advertising Expenditures,” with J.S. Raju, forthcoming, Marketing Letters.
Leclerc, France, “Will Products Receive More Favorable Evaluations When Evaluated Jointly or When Evaluated Separately?” with C.K. Hsee (September 1998), Journal of Consumer Research.
Leclerc, France, “Can Advertising Copy Make FSI Coupons More Effective?” with J.D.C. Little (1997), Journal of Marketing Research, 34, 473-485.
McGill, Ann, “Relative Use of Necessity and Sufficiency Information in Causal Judgments about Natural Categories,” forthcoming, Journal of Personality and Social Psychology.
Rajiv, Surendra, “Response to Competitive Entry: A Rationale for Delayed Defensive Reactions,” with A. Kalra and K. Srinivasan, conditional acceptance, Marketing Science.
Rossi, Peter, “Similarities in Choice Behavior Across Product Categories,” with A. Ainslie (1998), Marketing Science, 17, 91-106.
Rossi, Peter, “Bayesian Analysis of Multinomial Probit Model,” with R. McCulloch, forthcoming, in Mariano, Weeks and Schuermann, eds., Simulation-Based Inference in Econometrics, Cambridge: Cambridge University.
