Publications 1999

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Chintagunta, Pradeep, “Investigating Household State Dependence Effects Across Categories,” with A. Ainslie and P.B. Seetharaman (November 1999), Journal of Marketing Research.

Chintagunta, Pradeep, “A Bayesian Model to Forecast New Product Performance in Domestic and International Markets,” with Ramya Neelamegham (1999), Marketing Science, 18, 2, 115-136.

Chintagunta, Pradeep, “Investigating Dynamic Multi-firm Market Interactions in Price and Advertising,” with V. Kadiyali & N. Vilcassim (April 1999), Management Science, 45, 4, 499-518.

Chintagunta, Pradeep, “Variety Seeking, Purchase Timing and the ‘Lightning Bolt’ Brand Choice Model,” (April 1999), Management Science, 45, 4, 486-498.

Chintagunta, Pradeep, “Product Line Extensions and Competitive Market Interactions: An Empirical Analysis,” with V. Kadiyali and N.J. Vilcassim, (March/April 1999), Journal of Econometrics, 89, 339-364.

Chintagunta, Pradeep, “Measuring the Effects of New Brand Introduction on Inter-Brand Strategic Interaction,” (1999), European Journal of Operational Research, 118, 2, 315-331.

Chintagunta, Pradeep, “Power in Manufacturer-Retailer Interactions: An Empirical Investigation of Pricing in a Local Market,” with V. Kadiyali and N. Vilcassim, forthcoming, Marketing Science.

Dhar, Sanjay K., “Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims,” with C. Gonzalez-Vallejo and D. Soman (1999), Marketing Science, 18, 2, 154-77.

Dhar, Sanjay K., “The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?”, with Z.J. Zhang and A. Krishna, forthcoming, Management Science.

Manchanda, Puneet, “The ‘Shopping Basket’: Multi-Category Purchase Incidence Decisions,” with A. Ansari and S. Gupta (1999), Marketing Science, 18, 95-111.

Pennington, Ginger L., "Counterfactual thinking and regulatory focus: Implications for action versus inaction and sufficiency versus necessity," with N.J.Roese and T.Hur, Journal of Personality and Social Psychology, Vol. 77, 1109-1120.

Pennington, Ginger L., "The person/group discrimination discrepancy: The role of informational complexity," with K.A.Quinn, N.J.Roese, and J.M.Olson, Personality and Social Psychology Bulletin, Vol. 25, 1430-1440.

Rossi, Peter, “Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model” with P. Boatwright and R. McCulloch (1999), Journal of the American Statistical Association, 94, 1063-1073.

Rossi, Peter, “Estimating Price Elasticities with Theory-Based Priors,” with A. Montgomery (1999), Journal of Marketing Research, 36, 413-423.

Rossi, Peter, “Marketing Models of Consumer Heterogeneity,” with G. Allenby (1999), Journal of Econometrics, 89, 57-78.

Rossi, Peter, “Bayesian Analysis of the Multinomial Probit Model with Fully Identified Parameters,” with R. McCulloch, forthcoming, Journal of Econometrics.

Rossi, Peter, “Statistics and Marketing,” with G. Allenby, forthcoming, Journal of the American Statistical Association.

Rossi, Peter, “Making Sense of Scanner Data,” with P. Delurgio and D. Kantor, forthcoming, Harvard Business Review.