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Publications 2000
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Chintagunta, Pradeep, “Power in Manufacturer-Retailer Interactions: An Empirical Investigation of Pricing in a Local Market,” with V. Kadiyali and N. Vilcassim, Marketing Science, Spring 2000, 127-148.
Dhar, Sanjay K., “The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?”, with Z.J. Zhang and A. Krishna, (2000), Management Science, Vol. 46, No. 3, pp. 345-362 (equal authorship).
Jeuland, Abel P., "Effectiveness of Trade-Promotions: Analyzing the Determinants of Pass-Through," with N. Kumar and S. Rajiv, forthcoming, Marketing Science.
McGill, Ann, “Counterfactual Reasoning in Causal Judgment: Implications for Marketing,” (2000), Psychology and Marketing, 17, 323-343.
McGill, Ann, “Mutability and Propensity in Causal Selection,” with A. E. Tenbrunsel, (2000), Journal of Personality and Social Psychology 79, 677-689.
McGill, Ann, “How we Explain Depends on Whom We Explain: The Impact of Social Category Membership on the Selection of Causal Comparisons and Causal Explanations,” with S.A. Grier, (2000), Journal of Experimental Social Psychology 36, 545-566.
Rajiv, Surendra, "Effectiveness of Trade-Promotions: Analyzing the Determinants of Pass-Through," with A. P. Jeuland and N. Kumar, forthcoming, Marketing Science.
Rajiv, Surendra, “Success in Hi-Technology Markets: Is Marketing Capability Critical?”, with S. Dutta and O. Narasimhan, forthcoming, Marketing Science.
Rossi, Peter, “Bayesian Analysis of the Multinomial Probit Model with Fully Identified Parameters,” with R. McCulloch, (2000), Journal of Econometrics, 99, 173-193.
Rossi, Peter, “Bayesian Analysis of the Multinomial Probit Model with Fully Identified Parameters,” with R. McCulloch, (2000), Simulation-Based Inference in Econometrics, (Mariano, Weeks and Schuermann, eds), Cambridge; Cambridge University.
Rossi, Peter, “Making Sense of Scanner Data, ” with P. Delurgio and D. Kantor, (2000), Harvard Business Review.
Rossi, Peter, “Overcoming Scale Usage Heterogeneity" with G. Allenby and Z. Gilula, forthcoming, Journal of the American Statistical Association.
Rossi, Peter, “Statistics and Marketing, ” with G. Allenby, forthcoming, Journal of the American Statistical Association.
van Osselaer, Stijn, “Comparative Processes in Consumer Choice,” Special Session Summary," (2000) Association for Consumer Research, Vol. 27, eds. Stephen J. Hoch and Robert J. Meyer, Provo, UT: Associationfor Consumer Research, 251.
van Osselaer, Stijn, “A Connectionist Model of Brand Associations,” (2000), with M. J. Stijn, Journal of Marketing Research, 37, (August), 331-350.
van Osselaer, Stijn, “Consumer Learning and Brand Equity,” (2000), Journal of Consumer Research, 27 (June), 1-16.
van Osselaer, Stijn, “Learning and Recall of Brand Associations: The Role of Competition Between Associations," (2000), European Advances in Consumer Research, Vol. 4, eds. Bernard Dubois, Tina M. Lowrey, L. J. Shrum, and Marc Vanhuele, Provo, UT: Associationfor Consumer Research, 286.
