Publications 2004

1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007

Chintagunta, Pradeep, "Time Varying Competition," with K. Sudhir and Vrinda Kadiyali, Marketing Science, 24, 1, 96-109.

Chintagunta, Pradeep, "Strategic Pricing and Detailing Behavior in International Makets," with R.Desiraju, Marketing Science, 24, 1, 67-80.

Chintagunta, Pradeep, "Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations," (with Ramarao Desiraju and Harikesh Nair), International Journal of Research in Marketing , 21, 4, 341-358

Chintagunta, Pradeep, "Response Modeling with Non-Random Marketing Mix Variables," with P.Manchanda and P.Rossi), Journal of Marketing Research, XLI, 4 (November 2004).

Chintagunta, Pradeep, "ROI Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions," (with Sridhar Narayanan and Ramarao Desiraju ), Journal of Marketing, 68, 4 (October), 90-105

Chintagunta, Pradeep, "Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis," (with Puneet Manchanda), Marketing Letters, 2004, 15:2-3, 129-145

Chintagunta, Pradeep, "Modeling and Forecasting the Sales of Technology Products," with R.Neelamegham, Quantitative Marketing & Economics, September 2004, 2, 3, 195-232.

Chintagunta, Pradeep, "Store brands: Who buys them and what happens to retail prices when they are introduced?", with A.Bonfrer, Review of Industrial Organization, 24, 2, 195-218 (2004).

Chintagunta, Pradeep, "Structural Models of Competition: A Marketing Strategy Perspective," Chapter 5 in Assessing Marketing Strategy Performance , Christine Moorman and Donald Lehmann, editors, The Marketing Science Institute, 2004.

Chintagunta, Pradeep, "The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data," with S.Varki, Journal of Marketing Research, XLI, May 2004, 226 -233.

Chintagunta, Pradeep, "Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants," with H.Nair & J-P Dube, Quantitative Marketing & Economics, 2, 1, 23-58 (2004).

Dhar, Sanjay, "Improving Coupon Profitability," with F. Leclerc and J.D.C. Little, Marketing Science, forthcoming.

Dhar, Sanjay, "The Role of Retail Competition and Retail Strategy as Drivers of Promotional Sensitivity," with P. Boatwright and P.Rossi, (2004), Quantitative Marketing & Economics, 2, 169–190.

Dubé, Jean-Pierre, “Retail Pass-Through on Competing Brands,” with D.Besanko and S.Gupta, Marketing Science, forthcoming.

Dubé, Jean-Pierre, “Dynamic Brand Competition Across Markets: an empirical analysis,” with P.Manchanda, Marketing Science, forthcoming.

Dubé, Jean-Pierre, “An Empirical Model of Advertising Dynamics,” with Günter Hitsch and Puneet Manchanda, December 2004, forthcoming Quantitative Marketing and Economics .

Dubé, Jean-Pierre, “Banner Advertising as a Customer Retention Tool in Customer Relationship Management ” with Puneet Manchanda, Kim Yong Goh and Pradeep Chintagunta, August 2004, Journal of Marketing Research.

Dubé, Jean-Pierre, “Beyond the endogeneity bias: the effect of unmeasured brand characteristics on household-level brand choice models,” with P.Chintagunta and K.Y.Goh, June 2004, Management Science.

Dubé, Jean-Pierre, “Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants,” with H.Nair and P.Chintagunta, Quantitative Marketing and Economics, 2 (1), 23-58 .

Dubé, Jean-Pierre, “Accounting for Primary and Secondary Demand Effects with Aggregate Data,” with H.Nair and P.Chintagunta, Marketing Science, March 2004.

Dubé, Jean-Pierre, “Product Differentiation and Mergers in the Carbonated Soft Drink Industry,” Journal of Economics and Management Strategy, February 2004.

Dube, Jean-Pierre, “Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks,” Marketing Science , 23(1), 2004.

Hsee, Chris K., "Distinction bias: Misprediction and mischoice due to joint evaluation," with J. Zhang, Journal of Personality & Social Psychology, 86, 680-695 (2004).

Hsee, Chris K., "Music, pandas and muggers: On the affective psychology of value," with Y. Rottenstreich, Journal of Experimental Psychology: General, 133, 23-30 (2004).

Hsee, Chris K., "Why are people so prone to steal intellectual property? The effect of cost structure on purchase intensions," with J. Nunes, and E.U. Weber, Journal of Public Policy & Marketing, (2004).

Hsee, Chris K., "Internal and substantive inconsistencies in decision making," with J. Zhang and J. Chen, in D. Koehler and N. Harvey (eds.) Blackwell Handbook of
Judgment and Decision-making, Oxford: Blackwell, (2004).

Labroo, Aparna, "The Effect of Perceptual and Conceptual Fluency on Brand Evaluation," with A.Y.Lee, Journal of Marketing Research, forthcoming, May 2004.

Manchanda, Puneet, "Information and Mediated Intertemporal Choice," with S.Osselaer and J.Alba, Journal of Consumer Psychology, 14 (3), 257-270.

Manchanda, Puneet, "Response Modeling with Non-Random Marketing Mix Variables," with P.Chintagunta and P.Rossi, Journal of Marketing Research, (November), 467-478.

Manchanda, Puneet, “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” with Pradeep K. Chintagunta (2004), Marketing Letters, 15 :2-3, 129-145.

Manchanda, Puneet, “A Multivariate Poisson Mixture Model for
Marketing Applications,” with T.Brijs, D.Karlis, G.Swinnen, K.Vanhoof, and G.Wets, (2004) Statistica Neerlandica, 58 (3), 322-348.

Manchanda, Puneet, “The Dynamic Effect of Innovation on Market Structure,” with J. H. Van Heerde and Carl F. Mela, Journal of Marketing Research, 41 (May 2004), (Finalist, 2005 Paul Green Award ).

Manchanda, Puneet,“Irrelevant Information and Mediated Intertemporal Choice,” with Stijn M. J. Van Osselaer and J.W. Alba, Journal of Consumer Psychology, 14 (3), (2004).

Rossi, Peter, "When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green's Research," with E. Bradlow, P. Lenk, and G. Allenby, in Marketing Research and modeling: Progress and Prospects, A Tribute to Paul Green , Y. Wind and P.E. Green (eds.), p. 17-39, Kluwer Academic Press.

Rossi, Peter, "Response Modeling with Non-random Marketing Mix Variables,” with P.Chintagunta and P.Manchanda, Journal of Marketing Research, Vol. XLI (November 2004), 467–478.

Rossi, Peter, "The HB Revolution," with G.Allenby and D. Bakken, (Summer 2004), Marketing Research, 20-25.

Rossi, Peter, "The Role of Retail Competition and Retail Strategy as Drivers of Promotional Sensitivity," with P.Boatwright and S.Dhar, (2004), Quantitative Marketing and Economics, 2, 169–190.

van Osselaer, Stijn M. J., "Stimulus Generalization in Two Associative Learning Processes," with Chris Janiszewski and Marcus Cunha, Jr. (2004), Journal of Experimental Psychology: Learning, Memory, and Cognition, 30 (May), 626-638.

van Osselaer, Stijn M. J., "Irrelevant Information and Mediated Intertemporal Choice," with Joseph W. Alba, and Puneet Manchanda (2004), Journal of Consumer Psychology, 14 (3), 257-270.

van Osselaer, Stijn M. J. (2004) "Memory Accessibility and Product Judgment," in Advances in Consumer Research Vol. 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 457.