Publications 2005

1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007

Chintagunta, Pradeep, "Accounting for Primary and Secondary Demand Effects with Aggregate Data," (with H. Nair and J-P. Dube), Marketing Science, 24, 3, 2005, 444-460.

Chintagunta, Pradeep, “Time Varying Competition,” (with K. Sudhir and V. Kadiyali), Marketing Science, 24, 1, 96-109.

Chintagunta, Pradeep, “Strategic Pricing and Detailing Behavior in International Markets,” (with R. Desiraju), Marketing Science, 24, 1, 67-80.

Chintagunta, Pradeep, "Temporal Differences in the Role of Marketing Communication in New Product Categories," (with S. Narayanan and P. Manchanda), Journal of Marketing Research, 42, 3, 278-290, August, 2005.

Chintagunta, Pradeep, "Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data," (with J-P Dube ), Journal of Marketing Research, XLII, 3, August, 2005.

Chintagunta, Pradeep, "Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models," (with Jean-Pierre Dube and Khim -Yong Goh), Management Science, 51(5), 832-849

Chintagunta, Pradeep, "Recovering SKU-level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates," (with David Bell and Andre Bonfrer), Journal of Marketing Research , Vol. XLII, 169-182, May 2005.

Dubé, Jean-Pierre, “Retail Pass-Through on Competing Brands,” with D. Besanko and S. Gupta , Marketing Science, 24 (1), 2005.

Dubé, Jean-Pierre, “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” with P.Manchanda, (2005) Marketing Science, 24 (1), 81-95.

Dubé, Jean-Pierre, “Beyond the endogeneity bias: the effect of unmeasured brand characteristics on household-level brand choice models,” with P. Chintagunta and K. Yong Goh, Management Science , 51 (5), 832-849, 2005.

formerly titled “Targeted Pricing and the estimation of consumer choice models in the presence of unmeasured product characteristics”

Dubé, Jean-Pierre, “Product Differentiation and Mergers in the Carbonated Soft Drink Industry,” Journal of Economics and Management Strategy , 14 (4), 2005.

Dubé, Jean-Pierre, “Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data,” with P. Chintagunta, Journal of Marketing Research , XLII (3), August 2005.

Dubé, Jean-Pierre, “Accounting for Primary and Secondary Demand Effects with Aggregate Data,” with H. Nair and P. Chintagunta, Marketing Science, 24 (3), 444-460, 2005.

formerly titled “Discrete/Continuous Demand Estimation with aggregate data: formulation and empirical application”

Dubé, Jean-Pierre, “An Empirical Model of Advertising Dynamics,” with G. Hitsch and P. Manchanda, Quantitative Marketing and Economics, 3 (2), 107-144, 2005.

Dubé, Jean-Pierre, “Recent advances in structural econometric modeling: dynamics, product positioning and entry,” with K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. T. Fox, W. Hartmann, G. Hitsch, V. B. Viard, M. Villas-Boas, Nauffel Vilcassim, Marketing Letters, 16 (3), 2005.

Fogel, Robert W., The Changing Body: technophysio evolution in Britain, Europe and the United States since 1700, with R. Floud and B. Harris, Cambridge University Press, forthcoming.

Fogel, Robert W., “Changes in the Disparities in Chronic Diseases during the Course of the Twentieth Century,” Perspectives in Biology & Medicine 48, no. 1 suppl. (Winter 2005): S150–S165.

Fogel, Robert W., “Changes in the Physiology of Aging during the Twentieth Century,” NBER Working Paper No. 11233 (March 2005).

Fogel, Robert W., “Reconsidering Expectations of Economic Growth after World War II from the Perspective of 2004,” IMF Staff Papers 52, special issue (2005): 6–14.

Hitsch, Günter, “An Empirical Model of Optimal Dynamic Product Launch and Product Exit Under Demand Uncertainty,” Marketing Science, forthcoming.

Hitsch, Günter, “Recent Advances in Structural Modeling: Dynamics, Product Positioning and Entry,” with J. P. Dube, A. Ching, G. S. Crawford, M. Draganska, J. T. Fox, W. Hartmann, V. B. Viard, N. Vilcassim and M. Villas-Boas, Marketing Letters, 3 (2), 2005.

Hitsch, Günter, “An Empirical Model of Advertising Dynamics,” with J-P Dubé and P. Manchanda, Quantitative Marketing and Economics, 3 (2), 107-144, 2005.

Hsee, Chris K.., "When more is better: On the relationship between magnitude and subjective value," with Y.Rottenstreich and Z.Xiao, Current Directions in Psychological Science, 14, 234-237.

Hsee, Chris K., "The Majority rule in individual decision making," with J.Zhang and Z.Xiao, Organizational Behavior and Human Decision Processes.

Hsee, Christopher K., “Decision and experience: Why we don't choose what makes us happy?” with R. Hastie, TRENDS in Cognitive Sciences, Vol. 10, No. 1, January 2006.

Hsee, Chris K.., "Narrow focusing: Why the relative position of a good within its category matters more than it should," with F. Leclerc and J. Nunes, Marketing Science, 24, 194-206 (2005).

Labroo, Aparna A., “The Influence of Experience and Sequence of Emotions on Ad Attitudes,” with S. Ramanathan, Journal of Consumer Research, forthcoming.

Labroo, Aparna A., “Between Two Brands: A Goal Fluency Account of Brand Evaluation,” with A. Y. Lee, Journal of Marketing Research, forthcoming.

Manchanda, Puneet, “Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry,” with Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska and Ying Xie, Marketing Letters, 16 (3/4), 293-308.

Manchanda, Puneet, “Temporal Differences in the Role of Marketing Communication in New Product Categories,” with Sridhar Narayanan and Pradeep K. Chintangunta (2003), Journal of Marketing Research, 42, 3, 278-290, August 2005.

Manchanda, Puneet, “An Empirical Model of Advertising Dynamics,” with Jean-Pierre Dube and Guenter Hitsch, (2005), Quantitative Marketing and Economics, 3 (2), 117-144. (Lead Article)

Manchanda, Puneet, “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” with Jean-Pierre Dube, (2005) Marketing Science, 24 (1), 81-95.

Manchanda, Puneet and Elisabeth Honka (2005), “The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review,” Yale Journal of Health Policy, Law and Ethics, 5 (2), 785-822.

Pennington, Ginger, “ Sex differences in regret: All for love or some for lust?” with N. J. Roese, J. Coleman, and M. Janicki, N. P. Li, and D. T. Kenrick, (in press), Personality & Social Psychology Bulletin.

Ramanathan, Suresh, “Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior,” with G. Menon, Journal of Marketing Research, November.

Ramanathan, Suresh, “Promotions Spontaneously Induce a Positive Evaluative Response,” with R. Raghunathan and R. Walker, Journal of Consumer Psychology, July 2006.

Ramanathan, Suresh, “Choice Based on Goals,” with S. Van Osselaer, M. Campbell, J. Cohen, J. Dale, P. Herr, C. Janiszewski, A. Kruglanski, A. Lee, S. Read, J. Russo and N. Tavassoli, Marketing Letters, December 2005, Vol. 16, No. 3-4, 333-346.

Rossi, Peter E., "Hierarchial Bayes Models: A Practioners Guide," with G. Allenby, in Handbook of Marketing Research, Sage Publications.

Rossi, Peter E., Bayesian Statistics and Marketing , with G. Allenby and R. McCulloch, John Wiley & Sons, December 2005.

Rossi, Peter E., "Structural Modeling and Policy Simulation," with B. Bronnenberg and N. Vilcassim, Journal of Marketing Research , Vol. XLII (February 2005), 22–26.

Zeithammer, Robert, “Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions,” with A. Cheema, P. T. L. Popkowski-Leszczyc, R. Bagchi, R. P. Bagozzi, J. C. Cox, U. M. Dholakia, E. A. Greenleaf, A. Pazgal, M. H. Rothkopf, M. Shen, and S. Sunder, Marketing Letters, volume 16(3 - 4), 401-13.