Publications 2006

1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007

Chintagunta, Pradeep, “Learning and Exit of New Entrant Discount Airlines From City-Pair Markets, with A. Dixit, Journal of Marketing, forthcoming.

Chintagunta, Pradeep, “Measuring Marketing-Mix Effects in the Video-Game Console Market,” with H. Nair, Journal of Applied Econometrics, forthcoming.

Chintagunta, Pradeep, “Assessing the Economic Value of Distribution Channels: An Application to the PC Industry,” with J. Chu and N. Vilcassm), Journal of Marketing Research, forthcoming.

Chintagunta, Pradeep, “The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service,” with S. Narayanan and E. Miravete, Quantitative Marketing and Economics, forthcoming.

Chintagunta, Pradeep, “A Discrete/Continuous Model for Multi-Category Purchase Behavior of Households,” with I. Song, Journal of Marketing Research, forthcoming.

Chintagunta, Pradeep, “Structural Modeling in Marketing: Review and Assessment,” with T. Erdem, P. Rossi and M. Wedel, Marketing Science, 25, 6, 604-616, Nov/Dec 2006.

Chintagunta, Pradeep, “Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis,” with V. Kadiyali and N. J. Vilcassim, Journal of Business, 79, 6, 2761-2788, November 2006.

Chintagunta, Pradeep, “Measuring Cross-Category Price Effects Using Aggregate Store Data,” with I. Song, Management Science, 52, 10, October 2006, 1594-1609.

Chintagunta, Pradeep, “Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets,” with S. Sriram and Ramya Neelamegham, Marketing Science, 25, 5, 440-456, Sept/Oct. 2006.

Chintagunta, Pradeep, “Sole Entrant, Co-optor or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands,” with R. Venkatesh and Vijay Mahajan, Management Science, 52, 4, 613-622, April 2006.

Chintagunta, Pradeep, “The Effect of Banner Advertising on Internet Purchasing,” with P. Manchanda, J-P. Dubé, and K. Y. Goh, Journal of Marketing Research, February 2006, Vol. 43 Issue 1, p98-108.

Chintagunta, Pradeep, “Understanding Store Brand Purchase Behavior Across Categories,” with V. Singh and K. Hansen, Marketing Science, 25, 1, 75-90, Winter 2006.

Dhar, Sanjay, “National Brands, Local Branding: Conclusions and Future Research Opportunities,” with B. Bronnenberg and J-P. Dube, Journal of Marketing Research, XLIV, 1, forthcoming.

Dhar, Sanjay, “The Effect of Competitive Advertising Interference on Sales for Packaged Goods”, (2007), with J. Kim and G. Allenby, conditionally accepted at the Journal of Marketing Research.

Dhar, Sanjay, “Consumer Packaged Goods in the United States: National Brands, Local Branding”, forthcoming, Journal of Marketing Research, XLIV, 1, February (invited lead article). Also adapted version titled “All Branding is Local” was featured on US News and World Report website in the section on “From the Briefcase: Research produced by America’s Best Business Schools”. An adapted version featured on the Economic Intelligence Unit website in the section on Executive Briefing. Also published in the GSB’s Capital Ideas: Selected Papers in Marketing (December 2006) titled “The Geography of Brands” (with B. Bronnenberg and J-P. Dube).

Dubé, Jean-Pierre, “Consumer Packaged Goods in the United States: National Brands, Local Branding,” with B. Bronnenberg and S. Dhar, Journal of Marketing Research, forthcoming.

Dubé, Jean-Pierre, “Consumer Packaged Goods in the United States: National Brands, Local Branding”, forthcoming, Journal of Marketing Research, XLIV, 1, February (invited lead article). Also adapted version titled “All Branding is Local” was featured on US News and World Report website in the section on “From the Briefcase: Research produced by America’s Best Business Schools”. An adapted version featured on the Economic Intelligence Unit website in the section on Executive Briefing. Also published in the GSB’s Capital Ideas: Selected Papers in Marketing (December 2006) titled “The Geography of Brands” (with B. Bronnenberg and S. Dhar).

Dubé, Jean-Pierre, “The Effect of Banner Advertising on Internet Purchasing,” with P. Manchanda, P. Chintagunta, and K. Y. Goh, Journal of Marketing Research, February 2006, Vol. 43 Issue 1, p98-108.

Fogel, Robert, “Arthritis: Changes in Its Prevalence during the 19th and 20th Centuries” with P. Canavese, in Health in Older Ages: The Causes and Consequences of Declining Disability among the Elderly, ed. David M. Cutler and David A. Wise. Chicago: University of Chicago Press, forthcoming.

Fogel, Robert, “Toward an Era of Longevity and Health,” in Lessons from Pension Reform in the Americas, S. J. Kay and T. Sinha, eds., Oxford: Oxford University Press, 2007.

Fogel, Robert, The Cultural Sources of Recent American Political and Economic Policies. Jeddah: Islamic Development Bank, forthcoming.

Fogel, Robert, Our Changing Bodies: Nutrition, Health and Economic Growth since 1700, with B. Harris and R. Floud. Cambridge: Cambridge University Press, 2007.

Fogel, Robert, “Why China Is Likely to Achieve Its Growth Objectives,” NBER Working Paper No. 12122, March 2006.

Fogel, Robert, Chapter 2 “High Performing Asian Economies: Retrospect and Prospect,” with X. Dong, S. Song, and X. Zhang, in China’s Agricultural Development: Challenges and Prospects, Hampshire, England: Ashgate, 2006.

Hitsch, Guenter, “An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty,” 2006, Marketing Science, 25 (1), 25-50.

Hsee, C. K. “Sun and water: On a modulus-based measurement of happiness,” with J. Tang, Emotion, forthcoming.

Hsee, C. K., “Hedonomics in consumer behavior,” with C. Tsai, in Curtis P. Haugtvedt, Paul M. Herr, & Frank R. Kardes (Eds.), Handbook of consumer psychology. Mahwah, NJ: Lawrence Erlbaum Associates, forthcoming.

Hsee, C. K., “Decision and experience: Why we don’t choose what makes us happy?” with R. Hastie, Trends in Cognitive Sciences, 2006.

Labroo, Aparna, “The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes,” with S. Ramanathan, Journal of Consumer Research, forthcoming.

Labroo, Aparna, “Be Better or Feel Better? How Mood Influences the Pursuit of Accessible Goals,” with A. Fishback, Journal of Personality and Social Psychology, forthcoming.

Labroo, Aparna, “Of Frowning Watches and Frog Wines: Semantic Priming and Perceptual Fluency,” with R. Dhar and N. Schwarz, Journal of Consumer Research (conditionally accepted).

Labroo, Aparna, “Between Two Brands: A Goal Fluency Account of Brand Evaluation,” with A. Y. Lee, Journal of Marketing Research, Aug2006, Vol. 43 Issue 3, p374-385.

Manchanda, Puneet, “The Role of Targeted Communication and Contagion in New Product Adoption,” with Y. Xie and N. Youn, Marketing Science, (conditionally accepted).

Manchanda, Puneet “The Effects of Banner Advertising on Internet Purchasing,” with J-P. Dubé, K. Y. Goh and P. K. Chintangunta, Journal of Marketing Research, 43 (February 2006), 98-108.

McGill, Ann, “Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience,” with S. Ramanathan, Journal of Consumer Research, (conditionally accepted).

McGill, Ann, “Is That Car Smiling at Me: Schema Congruity as a Basis for the Evaluation of Anthropomorphized Products,” with P. Aggarwal, Journal of Consumer Research, forthcoming.

McGill, Ann “When Choosing is Not Deciding: The Effect of Perceived Responsibility on Satisfaction,” with S. Botti, Journal of Consumer Research, 33 (September), 211-219, 2006.

Ramanathan, Suresh “Consuming With Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences” with A. McGill, (conditionally accepted, Journal of Consumer Research).

Ramanathan, Suresh “The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes,” with A. Labroo, Journal of Consumer Research, forthcoming.

Ramanathan, Suresh “Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions,” with P. Williams, Journal of Consumer Research, forthcoming.

Ramanathan, Suresh “Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior,” with G. Menon, Journal of Marketing Research, November 2006.

Ramanathan, Suresh “Promotions Spontaneously Induce a Positive Evaluative Response,” with R. N. Walker and R. Raghunathan, Journal of Consumer Psychology, July 2006.

Rossi, Peter, “Product Attributes and Models of Multiple Discreteness,”, Journal of Econometrics, forthcoming.

Rossi, Peter, “Hierarchical Bayes Models: A Practitioner's Guide,” with G. Allenby, in The Handbook of Marketing Research, R. Grover and M. Vriens (eds.), June 2006, Sage Publications.

Rossi, Peter, “Structural Modeling in Marketing: Review and Assessment,” with P. Chintagunta, T. Erdem and M. Wedel, Marketing Science, Vol. 25, No. 6, November–December 2006, pp. 581-605.

Rossi, Peter, “A Direct Approach to Data Fusion,” with Z. Gilula and R. McCulloch, Journal of Marketing Research, Vol. XLIII, February 2006, pp. 73-83.

Zeithammer, Robert, “Strategic Bid-Shading and Sequential Auctioning with Learning from Past Prices,” Management Science, forthcoming.

Zeithammer, Robert, “Optimal selling in sequential auctions: Commitment vs. Adaptation,” Marketing Science, forthcoming.

Zeithammer, Robert, “Forward-looking bidding in online auctions,” Journal of Marketing Research, 2006, Vol. 43(3), 462-76.

Zeithammer, Robert, “Bayesian Estimation of Multivariate Normal Models when Dimensions are Absent,” with P. Lenk, Quantitative Marketing and Economics, 2006, Vol. 4(3), 241-65.