Publications 2007

1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007

Chintagunta, Pradeep, “A Comparison of Within-Household Price Sensitivity across Online and Offline Channels,” with J. Chu and J. Cebollada, Marketing Science, forthcoming.

Chintagunta, Pradeep, “Quantifying the Benefits of Targeting under Firm Strategic Behavior,” with X. Dong and P. Manchanda, Journal of Marketing Research, forthcoming.

Chintagunta, Pradeep, “Quantifying the Economic Value of Warranties in the U.S. Server Market,” with J. Chu, Marketing Science, forthcoming.

Chintagunta, Pradeep, “Measuring Marketing-Mix Effects in the Video-Game Console Market,” with H. Nair, Journal of Applied Economics, forthcoming.

Chintagunta, Pradeep, “The Role of Self Selection and Usage Uncertainty in the Demand for Local Telephone Service,” with S. Narayanan and E. Miravete, Quantitative Marketing and Economics, 2007, 5: 1-34.

Chintagunta, Pradeep, “A Discrete/Continuous Model for Multi-Category Purchase Behavior of Households,” with I. Song, Journal of Marketing Research, 2007, Volume XLIV, November, 595-612.

Chintagunta, Pradeep, “Assessing the Economic Value of Distribution Channels: An Application to the PC Industry,” with J. Chu and N. Vilcassm, Journal of Marketing Research, 2007, 44:1, February, 29-41.

Chintagunta, Pradeep, “Learning and Exit of New Entrant Discount Airlines From City-Pair Markets,” with A. Dixit, Journal of Marketing, 2007, 71:2, 150-168.

Dhar, Sanjay, “The Effect of Competitive Advertising Interference on Sales for Packaged Goods,” with A. Bonferer and P. Danaher, Journal of Marketing Research, forthcoming.

Dhar, Sanjay, “Consumer Packaged Goods in the United States: National Brands, Local Branding,” with B. Bronnenberg and J-P. Dubé, Journal of Marketing Research, February 2007, 44: 1, p. 4-13.

Dhar, Sanjay, “National Brands, Local Branding: Conclusions and Future Research Opportunities,” with B. Bronnenberg and J-P. Dubé, Journal of Marketing Research, February 2007, 44:1, p. 26-28.

Dubé, Jean-Pierre, “A Behavioral Analysis of the Shanghai Real Estate Market,” with C. Hsee and Y. Zhang, Journal of Marketing Research, forthcoming.

Dubé, Jean-Pierre, “Category Pricing with State Dependent Utility,” with G. Hitsch, P. Rossi, and M.A. Vitorino, Marketing Science, forthcoming.

Dubé, Jean-Pierre, “Cross-Brand Pass-through in Supermarket Pricing,” with S. Gupta, Marketing Science, forthcoming.

Dubé, Jean-Pierre, “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions,” with B. Bronnenberg, C. Mela et al., Marketing Letters, forthcoming.

Dubé, Jean-Pierre, “Consumer Packaged Goods in the United States: National Brands, Local Branding,” with B. Bronnenberg and S. Dhar, Journal of Marketing Research, February 2007, 44: 1, p. 4-13.

Dubé, Jean-Pierre, “National Brands, Local Branding: Conclusions and Future Research Opportunities,” with B. Bronnenberg and S. Dhar, Journal of Marketing Research, February 2007, 44:1, p. 26-28.

Hitsch, Günter, “Category Pricing with State Dependent Utility,” with J-P. Dubé, P. Rossi, and M.A. Vitorino, Marketing Science, forthcoming.

Hitsch, Günter, “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions,” with B. Bronnenberg, J-P. Dubé, et al., Marketing Letters, forthcoming.

Hsee, Christopher, “A Behavior Analysis of Shanghai Real Estate Prices,” with J-P. Dubé and Zhang, Journal of Marketing Research, forthcoming.

Hsee, Christopher, “Hedonomics: Bridging Decision Research with Happiness Research,” with R. Hastie, Perspectives on Psychological Science, forthcoming.

Hsee, Christopher, “Hedonomics in Consumer Behavior,” with C. Tsai, in C.P. Haugtvedt, P.M. Herr, and F. R. Kardes (Eds.), Handbook of Consumer Psychology. Mahwah, NJ: Lawrence Erlbaum Associations, forthcoming.

Hsee, Christopher, “Sun and Water: On a Modulus-Based Measurement of Happiness,” with J.N. Tang, Emotion, 2007, Vol. 7, No. 1, p. 213-18.

Labroo, Aparna, “Of Frowning Watches and Frog Wines: Semantic Priming and Perceptual Fluency,” with R. Dhar and N. Schwartz, Journal of Consumer Research, April 2008.

Labroo, Aparna, “Be Better or Be Merry? How Mood Influences Self Control,” with A. Fishbach, Journal of Personality and Social Psychology, August 2007, P. 158-73

Labroo, Aparna, “The Influence of Experience and Sequence of Emotions on Ad Attitudes,” with S. Ramanathan, Journal of Consumer Research, March 2007, Vol. 33, p. 523-28.

McGill, Ann, “Consuming with Others: Social Influences on the Moment-to-Moment and Retrospective Evaluation of an Experience,” with S. Ramanathan, Journal of Consumer Research, December 2007, Volume 34, Issue 4, Page 506–524.

McGill, Ann, “Is that Car Smiling at Me? Schema Congruity as a Basis for Anthropomorphized Products,” with P. Aggarwal, Journal of Consumer Research, December 2007 , Volume 34, Issue 4, Page 468–479.

Orhun, Yeşim, “Discrete models of Firms’ Strategic Decisions,” with M. Draganska, et .al, Marketing Letters, forthcoming.

Ramanathan, Suresh, “Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences,” with A. McGill, Journal of Consumer Research, December 2007, Volume 34, Issue 4, Page 506–524.

Ramanathan, Suresh, “Immediate and Delayed Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions,” with P. Williams, Journal of Consumer Research, August 2007, Volume 34, Issue 2, Page 212–223.

Ramanathan, Suresh, “The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes,” with A. Labroo, Journal of Consumer Research, March 2007, Volume 33, Issue 4, Page 523–528.

Rossi, Peter, “Category Pricing with State Dependent Utility,” Marketing Science, forthcoming.

Rossi, Peter, “A Semi-Parametric Bayesian Approch to the Instrumental Variable Problem,” Journal of Econometrics, forthcoming.

Rossi, Peter, “Product Attributes and Models of Multiple Discreteness,” Journal of Econometrics, 138 (2007), pp. 208-230.

Zhu, Ting, “Pricing and Market Concentration in Oligopoly Markets: An Empirical Study of the Auto Rental Industry,” with V. Singh, Marketing Science, forthcoming.