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Günter Hitsch
2007
Hitsch, Günter, "Category Pricing with State Dependent Utility," with J-P. Dubé, P. Rossi, and M.A. Vitorino, Marketing Science, forthcoming.
Hitsch, Günter, "Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions," with B. Bronnenberg, J-P. Dubé, et al., Marketing Letters, forthcoming.
2006
Hitsch, Guenter, “An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty,” 2006, Marketing Science, 25 (1), 25-50.
2005
Hitsch, Günter, “Recent Advances in Structural Modeling: Dynamics, Product Positioning and Entry,” with J. P. Dube, A. Ching, G. S. Crawford, M. Draganska, J. T. Fox, W. Hartmann, V. B. Viard, N. Vilcassim and M. Villas-Boas, Marketing Letters, 3 (2), 2005.
Hitsch, Günter, “An Empirical Model of Advertising Dynamics,” with J-P Dubé and P. Manchanda, Quantitative Marketing and Economics, 3 (2), 107-144, 2005.
