Eric Anderson

2002

Anderson, Eric, “Does Promotion Depth Affect Long-Run Demand?” with Duncan Simester, conditionally accepted at Marketing Science.

Anderson, Eric, “Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments” with Duncan Simester, conditionally accepted at Quantitative Marketing and Economics.

Anderson, Eric, “Sharing the Wealth: When Should Firms Treat Customers as Partners?” Management Science, Vol. 48 (8), 955-971. [Lead Article]

Anderson, Eric, "A Guadagni Little likelihood Can Have Multiple Maxima" Marketing Letters, Vol. 13 (2), 135-150. Also printed in Marketing Letters, Vol. 13 (4), 373-388.

2001

Anderson, Eric T."Price Discrimination as a Signal: Why an Offer to Spread Payments May Hurt Demand," with D. Simester, Marketing Science, Vol. 20(3), 315-327.

Anderson, Eric T."Are Sale Signs Less Effective When More Products Have Them?" with D. Simester, Marketing Science, Vol. 20(2), 121-142.

Anderson, Eric T."On the Role of Sale Signs," with D. Simester, Marketing Science, Vol. 17(2), 139-155.

1998

Anderson, Eric T. “On the Role of Sale Signs,” with D. Simester, forthcoming, Marketing Science.