Pradeep Chintagunta

2007

Chintagunta, Pradeep, "A Comparison of Within-Household Price Sensitivity across Online and Offline Channels," with J. Chu and J. Cebollada, Marketing Science, forthcoming.

Chintagunta, Pradeep, "Quantifying the Benefits of Targeting under Firm Strategic Behavior," with X. Dong and P. Manchanda, Journal of Marketing Research, forthcoming.

Chintagunta, Pradeep, "Quantifying the Economic Value of Warranties in the U.S. Server Market," with J. Chu, Marketing Science, forthcoming.

Chintagunta, Pradeep, "Measuring Marketing-Mix Effects in the Video-Game Console Market," with H. Nair, Journal of Applied Economics, forthcoming.

Chintagunta, Pradeep, "The Role of Self Selection and Usage Uncertainty in the Demand for Local Telephone Service," with S. Narayanan and E. Miravete, Quantitative Marketing and Economics, 2007, 5: 1-34.

Chintagunta, Pradeep, "A Discrete/Continuous Model for Multi-Category Purchase Behavior of Households," with I. Song, Journal of Marketing Research, 2007, Volume XLIV, November, 595-612.

Chintagunta, Pradeep, "Assessing the Economic Value of Distribution Channels: An Application to the PC Industry," with J. Chu and N. Vilcassm, Journal of Marketing Research, 2007, 44:1, February, 29-41.

Chintagunta, Pradeep, "Learning and Exit of New Entrant Discount Airlines From City-Pair Markets," with A. Dixit, Journal of Marketing, 2007, 71:2, 150-168.

2006

Chintagunta, Pradeep, “Structural Modeling in Marketing: Review and Assessment,” with T. Erdem, P. Rossi and M. Wedel, Marketing Science, 25, 6, 604-616, Nov/Dec 2006.

Chintagunta, Pradeep, “Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis,” with V. Kadiyali and N. J. Vilcassim, Journal of Business, 79, 6, 2761-2788, November 2006.

Chintagunta, Pradeep, “Measuring Cross-Category Price Effects Using Aggregate Store Data,” with I. Song, Management Science, 52, 10, October 2006, 1594-1609.

Chintagunta, Pradeep, “Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets,” with S. Sriram and Ramya Neelamegham, Marketing Science, 25, 5, 440-456, Sept/Oct. 2006.

Chintagunta, Pradeep, “Sole Entrant, Co-optor or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands,” with R. Venkatesh and Vijay Mahajan, Management Science, 52, 4, 613-622, April 2006.

Chintagunta, Pradeep, “The Effect of Banner Advertising on Internet Purchasing,” with P. Manchanda, J-P. Dubé, and K. Y. Goh, Journal of Marketing Research, February 2006, Vol. 43 Issue 1, p98-108.

Chintagunta, Pradeep, “Understanding Store Brand Purchase Behavior Across Categories,” with V. Singh and K. Hansen, Marketing Science, 25, 1, 75-90, Winter 2006.

2005

Chintagunta, Pradeep, "Accounting for Primary and Secondary Demand Effects with Aggregate Data," (with H. Nair and J-P. Dube), Marketing Science, 24, 3, 2005, 444-460.

Chintagunta, Pradeep, “Time Varying Competition,” (with K. Sudhir and V. Kadiyali), Marketing Science, 24, 1, 96-109.

Chintagunta, Pradeep, “Strategic Pricing and Detailing Behavior in International Markets,” (with R. Desiraju), Marketing Science, 24, 1, 67-80.

Chintagunta, Pradeep, "Temporal Differences in the Role of Marketing Communication in New Product Categories," (with S. Narayanan and P. Manchanda), Journal of Marketing Research, 42, 3, 278-290, August, 2005.

Chintagunta, Pradeep, "Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data," (with J-P Dube ), Journal of Marketing Research, XLII, 3, August, 2005.

Chintagunta, Pradeep, "Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models," (with Jean-Pierre Dube and Khim -Yong Goh), Management Science, 51(5), 832-849

Chintagunta, Pradeep, "Recovering SKU-level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates," (with David Bell and Andre Bonfrer), Journal of Marketing Research , Vol. XLII, 169-182, May 2005.

2004

Chintagunta, Pradeep, "Time Varying Competition," with K. Sudhir and Vrinda Kadiyali, Marketing Science, 24, 1, 96-109.

Chintagunta, Pradeep, "Strategic Pricing and Detailing Behavior in International Makets," with R.Desiraju, Marketing Science, 24, 1, 67-80.

Chintagunta, Pradeep, "Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations," (with Ramarao Desiraju and Harikesh Nair), International Journal of Research in Marketing , 21, 4, 341-358

Chintagunta, Pradeep, "Response Modeling with Non-Random Marketing Mix Variables," with P.Manchanda and P.Rossi), Journal of Marketing Research, XLI, 4 (November 2004).

Chintagunta, Pradeep, "ROI Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions," (with Sridhar Narayanan and Ramarao Desiraju ), Journal of Marketing, 68, 4 (October), 90-105

Chintagunta, Pradeep, "Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis," (with Puneet Manchanda), Marketing Letters, 2004, 15:2-3, 129-145

Chintagunta, Pradeep, "Modeling and Forecasting the Sales of Technology Products," with R.Neelamegham, Quantitative Marketing & Economics, September 2004, 2, 3, 195-232.

Chintagunta, Pradeep, "Store brands: Who buys them and what happens to retail prices when they are introduced?", with A.Bonfrer, Review of Industrial Organization, 24, 2, 195-218 (2004).

Chintagunta, Pradeep, "Structural Models of Competition: A Marketing Strategy Perspective," Chapter 5 in Assessing Marketing Strategy Performance , Christine Moorman and Donald Lehmann, editors, The Marketing Science Institute, 2004.

Chintagunta, Pradeep, "The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data," with S.Varki, Journal of Marketing Research, XLI, May 2004, 226 -233.

Chintagunta, Pradeep, "Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants," with H.Nair & J-P Dube, Quantitative Marketing & Economics, 2, 1, 23-58 (2004).

2003

Chintagunta, Pradeep, "Journal of Business & Economic Statistics," with P.B. Seetharaman, Journal of Business & Economic Statistics, 21, 3, 368-383 (July 2003).

Chintagunta, Pradeep, "A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category," with I.Song, Quantitative Marketing & Economics, 1, 4, 371-407 (2003).

Chintagunta, Pradeep, "Comment: Bayesian Analysis of Simultaneous Demand and Supply by Yang, Chen and Allenby," with J-P Dube, Quantitative Marketing & Economics, 1, 3, 293-298 (2003).

Chintagunta, Pradeep, "Balancing Profitability and Customer Welfare in a Supermarket Chain," with J-P Dube and V.Singh, Quantitative Marketing & Economics, Inaugural Issue, 1, 1, 111-147 (March 2003).

2002

Chintagunta, Pradeep, "Investigating Category Pricing Behavior in a Retail Chain," Journal of Marketing Research, May 2002, Vol. 39(2), 141-154.

Chintagunta, Pradeep, "Market Structure Across Stores: An Application of a Random Coefficients Logit Model with Store Level Data," with J.P. Dube and V.Singh, Advances in Econometrics, P.H. Franses and A. Montgomery (Eds.), Vol. 16.

Chintagunta, Pradeep, "Structural Applications of the Discrete Choice Model," with J.P. Dube, et. al., Marketing Letters, Vol. 13(3), 207-220.

Chintagunta, Pradeep, "Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior," with A.Bonfrer and I.Song, Management Science, Vol. 48(10).

Chintagunta, Pradeep, "Semiparametric Estimation of Brand Choice Behavior," with R.Briesch and R.Matzkin, Journal of the American Statistical Association, Vol. 97(460), 973-983.

Chintagunta, Pradeep, "Balancing Profitability and Customer Welfare in a Supermarket Chain," with J.P. Dube and V.Singh, Quantitative Marketing and Economics, Inaugural Issue, forthcoming.

Chintagunta, Pradeep, "The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications," with P.B.Seetharaman, Journal of Business and Economic Statistics, forthcoming.

2001

Chintagunta, Pradeep, “Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data,” Marketing Science, Vol. 20(4), 442-456.

A Panel Data Analysis of Household Brand Choices, with E.Kyriazidou and J.Perktold, Journal of Econometrics, Vol. 103, 111- 153

2000

Chintagunta, Pradeep, “Power in Manufacturer-Retailer Interactions: An Empirical Investigation of Pricing in a Local Market,” with V. Kadiyali and N. Vilcassim, Marketing Science, Spring 2000, 127-148.

1999

Chintagunta, Pradeep, “Investigating Household State Dependence Effects Across Categories,” with A. Ainslie and P.B. Seetharaman (November 1999), Journal of Marketing Research.

Chintagunta, Pradeep, “A Bayesian Model to Forecast New Product Performance in Domestic and International Markets,” with R.Neelamegham (1999), Marketing Science, 18, 2, 115-136.

Chintagunta, Pradeep, “Investigating Dynamic Multi-firm Market Interactions in Price and Advertising,” with V. Kadiyali & N. Vilcassim (April 1999), Management Science, 45, 4, 499-518.

Chintagunta, Pradeep, “Variety Seeking, Purchase Timing and the ‘Lightning Bolt’ Brand Choice Model,” (April 1999), Management Science, 45, 4, 486-498.

Chintagunta, Pradeep, “Product Line Extensions and Competitive Market Interactions: An Empirical Analysis,” with V. Kadiyali and N.J. Vilcassim, (March/April 1999), Journal of Econometrics, 89, 339-364.

Chintagunta, Pradeep, “Measuring the Effects of New Brand Introduction on Inter-Brand Strategic Interaction,” (1999), European Journal of Operational Research, 118, 2, 315-331.

Chintagunta, Pradeep, “Power in Manufacturer-Retailer Interactions: An Empirical Investigation of Pricing in a Local Market,” with V. Kadiyali and N. Vilcassim, Marketing Science.

1998

Chintagunta, Pradeep, “Investigating Purchase Timing Behavior in Two Related Product Categories,” with S. Haldar (February 1998), Journal of Marketing Research, 35, 43-53.

Chintagunta, Pradeep, “A Model of Inertia and Variety Seeking,” with P.B. Seetharaman (1998), International Journal of Research in Marketing, 15, 1-17.

Chintagunta, Pradeep. “An Empirical Investigation of the ‘Dynamic McFadden’ Model of Purchase Timing and Brand Choice: Implications for Market Structure,” with A.R. Prasad (1998), Journal of Business and Economic Statistics, 16, 1, 2-12.

Chintagunta, Pradeep, “Empirical Implications of Unobserved Heterogeneity for Manufacturer and Retailer Pricing,” with N. Vilcassim (1998), Journal of Retailing and Consumer Services, 5, 1, 15-24.

Chintagunta, Pradeep, “Forecasting Restaurant Sales using Self-selectivity Models,” with M.S. Morgan (1998), 4, 2, 117-128.

Chintagunta, Pradeep, “Inertia and Variety Seeking in a Model of Brand Purchase Timing,” (1998), Marketing Science, 17, 3, 253-270.

1997

Chintagunta, Pradeep, “Representing Heterogeneity in Consumer Response Models,” with W. deSarbo et al. (July 1997), Marketing Letters, 8.3.

Chintagunta, Pradeep, “Household Heterogeneity and State Dependence in a Model of Purchase Strings: Empirical Results and Managerial Implications,” with S. Gupta and D. Wittink (1997), International Journal of Research in Marketing, 14, 341-357.