Jean-Pierre Dubé

2007

Dubé, Jean-Pierre, "A Behavioral Analysis of the Shanghai Real Estate Market," with C. Hsee and Y. Zhang, Journal of Marketing Research, forthcoming.

Dubé, Jean-Pierre, "Category Pricing with State Dependent Utility," with G. Hitsch, P. Rossi, and M.A. Vitorino, Marketing Science, forthcoming.

Dubé, Jean-Pierre, "Cross-Brand Pass-through in Supermarket Pricing," with S. Gupta, Marketing Science, forthcoming.

Dubé, Jean-Pierre, "Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions," with B. Bronnenberg, C. Mela et al., Marketing Letters, forthcoming.

Dubé, Jean-Pierre, "Consumer Packaged Goods in the United States: National Brands, Local Branding," with B. Bronnenberg and S. Dhar, Journal of Marketing Research, February 2007, 44: 1, p. 4-13.

Dubé, Jean-Pierre, "National Brands, Local Branding: Conclusions and Future Research Opportunities," with B. Bronnenberg and S. Dhar, Journal of Marketing Research, February 2007, 44:1, p. 26-28.

2006

Dubé, Jean-Pierre, “Consumer Packaged Goods in the United States: National Brands, Local Branding”, forthcoming, Journal of Marketing Research, XLIV, 1, February (invited lead article). Also adapted version titled “All Branding is Local” was featured on US News and World Report website in the section on “From the Briefcase: Research produced by America’s Best Business Schools”. An adapted version featured on the Economic Intelligence Unit website in the section on Executive Briefing. Also published in the GSB’s Capital Ideas: Selected Papers in Marketing (December 2006) titled “The Geography of Brands” (with B. Bronnenberg and S. Dhar).

Dubé, Jean-Pierre, “The Effect of Banner Advertising on Internet Purchasing,” with P. Manchanda, P. Chintagunta, and K. Y. Goh, Journal of Marketing Research, February 2006, Vol. 43 Issue 1, p98-108.

2005

Dubé, Jean-Pierre, “Retail Pass-Through on Competing Brands,” with D. Besanko and S. Gupta , Marketing Science , 24 (1), 2005.

Dubé, Jean-Pierre, “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” with P.Manchanda, (2005) Marketing Science , 24 (1), 81-95.

Dubé, Jean-Pierre, “Beyond the endogeneity bias: the effect of unmeasured brand characteristics on household-level brand choice models,” with P. Chintagunta and K. Yong Goh, Management Science , 51 (5), 832-849, 2005.

formerly titled “Targeted Pricing and the estimation of consumer choice models in the presence of unmeasured product characteristics”

Dubé, Jean-Pierre, “Product Differentiation and Mergers in the Carbonated Soft Drink Industry,” Journal of Economics and Management Strategy , 14 (4), 2005.

Dubé, Jean-Pierre, “Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data,” with P. Chintagunta, Journal of Marketing Research , XLII (3), August 2005.

Dubé, Jean-Pierre, “Accounting for Primary and Secondary Demand Effects with Aggregate Data,” with H. Nair and P. Chintagunta, Marketing Science, 24 (3), 444-460, 2005.

formerly titled “Discrete/Continuous Demand Estimation with aggregate data: formulation and empirical application”

Dubé, Jean-Pierre , “The Effects of Banner Advertising on Internet Purchasing,” with P. Manchanda, K. Yong Goh and P. K. Chintangunta, Journal of Marketing Research, forthcoming.

Dubé, Jean-Pierre, “An Empirical Model of Advertising Dynamics,” with G. Hitsch and P. Manchanda, Q uantitative Marketing and Economics, 3 (2), 107-144, 2005.

Dubé, Jean-Pierre, “Recent advances in structural econometric modeling: dynamics, product positioning and entry,” with K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. T. Fox, W. Hartmann, G. Hitsch, V. B. Viard, M. Villas-Boas, Nauffel Vilcassim, Marketing Letters, 16 (3), 2005.

2004

Dubé, Jean-Pierre, “Retail Pass-Through on Competing Brands,” with D.Besanko and S.Gupta, Marketing Science, forthcoming.

Dubé, Jean-Pierre, “Dynamic Brand Competition Across Markets: an empirical analysis,” with P.Manchanda, Marketing Science, forthcoming.

Dubé, Jean-Pierre, “An Empirical Model of Advertising Dynamics,” with Günter Hitsch and Puneet Manchanda, December 2004, forthcoming Quantitative Marketing and Economics .

Dubé, Jean-Pierre, “Banner Advertising as a Customer Retention Tool in Customer Relationship Management ” with Puneet Manchanda, Kim Yong Goh and Pradeep Chintagunta, August 2004, Journal of Marketing Research.

Dubé, Jean-Pierre, “Beyond the endogeneity bias: the effect of unmeasured brand characteristics on household-level brand choice models,” with P.Chintagunta and K.Y.Goh, June 2004, Management Science.

Dubé, Jean-Pierre, “Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants,” with H.Nair and P.Chintagunta, Quantitative Marketing and Economics, 2 (1), 23-58 .

Dubé, Jean-Pierre, “Accounting for Primary and Secondary Demand Effects with Aggregate Data,” with H.Nair and P.Chintagunta, Marketing Science, March 2004.

Dubé, Jean-Pierre, “Product Differentiation and Mergers in the Carbonated Soft Drink Industry,” Journal of Economics and Management Strategy, February 2004.

Dube, Jean-Pierre, “Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks,” Marketing Science , 23(1), 2004.

2003

Dubé, Jean-Pierre, “Competitive Price Discrimination Strategies in a Vertical Channel with Aggregate Data,” with D.Besanko and S.Gupta, Management Science, 49 (9), (2003).

Dubé, Jean-Pierre, “Discussion of ‘Bayesian Analysis of Simultaneous Demand and Supply',” Quantitative Marketing and Economics, 1(3), (2003).

Dubé, Jean-Pierre, "Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants," (2003), Quantitative Marketing & Economics.

Dube, Jean-Pierre, “Balancing profitability and customer welfare in a supermarket chain,” with Pradeep Chintagunta and Vishal Singh, Quantitative Marketing and Economics, Inaugural Issue, 1 (1), (2003).

2002

Dubé, Jean-Pierre, “Structural Applications of the Discrete Choice Model,” (1st author) with P.Chintagunta and et.al., Marketing Letters, 13(3), 207-220.

Dubé, Jean-Pierre, "Market Structure Across Stores: an application of a random coefficients model with store level data,” with P.Chintagunta and V.Singh, Advances in Econometrics: Econometric Models in Marketing, ed. Philip Hans Franses and Alan Montgomery (JAI Press: 2002).