Aparna Labroo

2006

Labroo, Aparna, “Be Better or Feel Better? How Mood Influences the Pursuit of Accessible Goals,” with A. Fishback, Journal of Personality and Social Psychology, forthcoming.

Labroo, Aparna, “Of Frowning Watches and Frog Wines: Semantic Priming and Perceptual Fluency,” with R. Dhar and N. Schwarz, Journal of Consumer Research (conditionally accepted).

Labroo, Aparna, “Between Two Brands: A Goal Fluency Account of Brand Evaluation,” with A. Y. Lee, Journal of Marketing Research, Aug 2006, Vol. 43 Issue 3, p 374-385.

2005

Labroo, Aparna A., “The Influence of Experience and Sequence of Emotions on Ad Attitudes,” with S. Ramanathan, Journal of Consumer Research, Journal of Consumer Research, 33(1).

2004

Labroo, Aparna, "The Effect of Perceptual and Conceptual Fluency on Brand Evaluation," with A.Y.Lee, Journal of Marketing Research, forthcoming, May 2004.

2003

Labroo, Aparna, "Some ways in which positive affect facilitates decision making and judgment," with A. M.Isen, (2003), Emerging Perspectives in Decision Research, eds. S.L.Schneider & J.Shanteau, Cambridge, England: Cambridge University Press.