University of Chicago GSB

France LeClerc

2002

Leclerc, France, "Improving Coupon Profitability," with J.D.C.Little and S.Dhar, Marketing Science.

1998

Leclerc, France, “Will Products Receive More Favorable Evaluations When Evaluated Jointly or When Evaluated Separately?” with C.K. Hsee (September 1998), Journal of Consumer Research.

Leclerc, France, “Can Advertising Copy Make FSI Coupons More Effective?” with J.D.C. Little (1997), Journal of Marketing Research, 34, 473-485.

1997

Leclerc, France, “Can Advertising Copy Make FSI Coupons More Effective?” with J.D.C. Little (1997), Journal of Marketing Research, 34, 473-485.