Puneet Manchanda

2006

Manchanda, Puneet, “The Role of Targeted Communication and Contagion in New Product Adoption,” with Y. Xie and N. Youn, Marketing Science, (conditionally accepted).

Manchanda, Puneet “The Effects of Banner Advertising on Internet Purchasing,” with J-P. Dubé, K. Y. Goh and P. K. Chintangunta, Journal of Marketing Research, 43 (February 2006), 98-108.

2005

Manchanda, Puneet, “Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry,” with Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska and Ying Xie, (2004), Marketing Letters, 16 (3/4), 293-308.

Manchanda, Puneet, “Temporal Differences in the Role of Marketing Communication in New Product Categories,” with Sridhar Narayanan and Pradeep K. Chintangunta (2003), Journal of Marketing Research, 42, 3, 278-290, August 2005.

Manchanda, Puneet, “An Empirical Model of Advertising Dynamics,” with Jean-Pierre Dube and Guenter Hitsch, (2005), Quantitative Marketing and Economics, 3 (2), 117-144. (Lead Article)

Manchanda, Puneet, “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” with Jean-Pierre Dube, (2005) Marketing Science, 24 (1), 81-95.

Manchanda, Puneet and Elisabeth Honka (2005), “The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review,” Yale Journal of Health Policy, Law and Ethics, 5 (2), 785-822.

2004

Manchanda, Puneet, "Information and Mediated Intertemporal Choice," with S.Osselaer and J.Alba, Journal of Consumer Psychology, 14 (3), 257-270.

Manchanda, Puneet, "Response Modeling with Non-Random Marketing Mix Variables," with P.Chintagunta and P.Rossi, Journal of Marketing Research, (November), 467-478.

Manchanda, Puneet, “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” with Pradeep K. Chintagunta (2004), Marketing Letters, 15 :2-3, 129-145.

Manchanda, Puneet, “A Multivariate Poisson Mixture Model for
Marketing Applications,” with T.Brijs, D.Karlis, G.Swinnen, K.Vanhoof, and G.Wets, (2004) Statistica Neerlandica, 58 (3), 322-348.

Manchanda, Puneet, “The Dynamic Effect of Innovation on Market Structure,” with J. H. Van Heerde and Carl F. Mela, Journal of Marketing Research, 41 (May 2004), (Finalist, 2005 Paul Green Award ).

Manchanda, Puneet,“Irrelevant Information and Mediated Intertemporal Choice,” with Stijn M. J. Van Osselaer and J.W. Alba, Journal of Consumer Psychology, 14 (3), (2004).

2003

Manchanda, Puneet, “Measuring Heterogenous Reservation Prices for Product Bundles,” with Jedidi, Kamel, and S. Jagpal, Marketing Science, 22, 107-130, (2003).

1999

Manchanda, Puneet, “The ‘Shopping Basket’: Multi-Category Purchase Incidence Decisions,” with A. Ansari and S. Gupta (1999), Marketing Science, 18, 95-111.