Surendra Rajiv

2000

Rajiv, Surendra, "Effectiveness of Trade-Promotions: Analyzing the Determinants of Pass-Through," with A. P. Jeuland and N. Kumar and forthcoming, Marketing Science.

Rajiv, Surendra, “Success in Hi-Technology Markets: Is Marketing Capability Critical?”, with S. Dutta and O. Narasimhan, forthcoming, Marketing Science.

1998

Rajiv, Surendra, “Response to Competitive Entry: A Rationale for Delayed Defensive Reactions,” with A. Kalra and K. Srinivasan, conditional acceptance, Marketing Science.

1997

Rajiv, Surendra, “Advantages of Time-Based New Product Development in a Fast-Cycle Industry,” with S. Datar, C. Jordan, S. Kekre, and K. Srinivasan (February 1997), Journal of Marketing Research, 34, 36-49.

Rajiv, Surendra, “New Product Development Structures and Time to Market,” with S. Datar, C. Jordan, S. Kekre, and K. Srinivasan (April 1997), Management Science, 43, 4, 452-464.

Rajiv, Surendra, “New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction,” with V. Padmanabhan and K. Srinivasan (November 1997), Journal of Marketing Research, 34, 456-472.

Rajiv, Surendra, “Information Technology Impact on the Productivity and Quality of Mail Sorting,” with T. Mukhopadhyay and K. Srinivasan (December 1997), Management Science, 43, 12, 1645-1659.