Suresh Ramanathan

2007

Ramanathan, Suresh, "Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences," with A. McGill, Journal of Consumer Research, December 2007, Volume 34, Issue 4, Page 506-524.

Ramanathan, Suresh, "Immediate and Delayed Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions," with P. Williams, Journal of Consumer Research, August 2007, Volume 34, Issue 2, Page 212-223.

Ramanathan, Suresh, "The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes," with A. Labroo, Journal of Consumer Research, March 2007, Volume 33, Issue 4, Page 523-528.

2006

Ramanathan, Suresh “Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior,” with G. Menon, Journal of Marketing Research, November 2006, Vol. 43 Issue 4, p628-641.

Ramanathan, Suresh “Promotions Spontaneously Induce a Positive Evaluative Response,” with R. N. Walker and R. Raghunathan, Journal of Consumer Psychology, July 2006.

2005

Ramanathan, Suresh, “Choice Based on Goals,” with S. Van Osselaer, M. Campbell, J. Cohen, J. Dale, P. Herr, C. Janiszewski, A. Kruglanski, A. Lee, S. Read, J. Russo and N. Tavassoli, Marketing Letters, December 2005, Vol. 16, No. 3-4, 333-346.

2002

Ramanathan, Suresh, "We're at as Much Risk as We're Led to Believe: Effects of Message Cues on Judgments of Risk," with G.Menon and L.Block, Journal of Consumer Research, March 2002