Stijn van Osselaer

2005

van Osselaer, Stijn M. J., "Choice Based on Goals," with Suresh Ramanathan, Margaret C. Campbell, Joel B. Cohen, Jeannette K. Dale, Paul M. Herr, Chris Janiszewski, Arie W. Kruglanski, Angela Y. Lee, Stephen J. Read, J. Edward Russo, and Nader T. Tavassoli, Marketing Letters, forthcoming.

van Osselaer, Stijn M. J., "Behavior Activation is Not Enough," with Chris Janiszewski, (2005), Journal of Consumer Psychology, 15 (3), 218-224.

van Osselaer, Stijn M.J., “On the Role of Trivial Differentiation in Learning Product Quality from Experience,” with Luk Warlop and S. Ratneshwar, (2005), International Journal of Research in Marketing, 22 (March), 27-44.

2004

van Osselaer, Stijn M. J., "Stimulus Generalization in Two Associative Learning Processes," with Chris Janiszewski and Marcus Cunha, Jr. (2004), Journal of Experimental Psychology: Learning, Memory, and Cognition, 30 (May), 626-638.

van Osselaer, Stijn M. J., "Irrelevant Information and Mediated Intertemporal Choice," with Joseph W. Alba, and Puneet Manchanda (2004), Journal of Consumer Psychology, 14 (3), 257-270.

van Osselaer, Stijn M. J. (2004) "Memory Accessibility and Product Judgment," in Advances in Consumer Research Vol. 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 457.

2003

van Osselaer, Stijn M. J., "Locus of Equity and Brand Extension," with J.W.Alba, (March 2003), Journal of Consumer Research, 29, 539-550.

2001

van Osselaer, Stijn, “Two Ways of Learning Brand Associations,” with C. Janiszewski, Journal of Consumer Research, 28, (September) 202-223.

2000

van Osselaer, Stijn, “Comparative Processes in Consumer Choice,” Special Session Summary," (2000) Association for Consumer Research, Vol. 27, eds. Stephen J. Hoch and Robert J. Meyer, Provo, UT: Associationfor Consumer Research, 251.

van Osselaer, Stijn, “A Connectionist Model of Brand Associations,” (2000), with M. J. Stijn, Journal of Marketing Research, 37, (August), 331-350.

van Osselaer, Stijn, “Consumer Learning and Brand Equity,” (2000), Journal of Consumer Research, 27 (June), 1-16.

van Osselaer, Stijn, “Learning and Recall of Brand Associations: The Role of Competition Between Associations," (2000), European Advances in Consumer Research, Vol. 4, eds. Bernard Dubois, Tina M. Lowrey, L. J. Shrum, and Marc Vanhuele, Provo, UT: Associationfor Consumer Research, 286