Claire Tsai

Claire Tsai received her PhD in marketing at the University of Chicago Graduate School of Business in 2007 and is an assistant professor at the University of Toronto. She completed her undergraduate studies in business administration at the National Taiwan University and her MBA degree from the University of Chicago. After receiving her MBA, she worked at Deutsche Bank in New York and then moved to Chicago to begin the PhD program.

Tsai is interested in the ways in which consumers process and integrate information to make decisions, particularly in how consumer decisions are influenced by properties of information that they rely on to form a judgment about a consumer product or service. These properties include the amount, validity, objectivity, or evaluability of judgment-relevant information. They are predictive of judgment accuracy, but imperfectly so. Thus, decisions based on some of these cues can be suboptimal. Claire has two lines of work related to this general theme: (a) confidence in judgment and (b) consumer welfare and happiness (i.e., predicted-consumption experience).