University of Chicago GSB

James M. Kilts Appointed Chairman of The Nielsen Company's Supervisory Board, Read the press release (PDF) >

"A Lesson in Innovation Activism: The Cereality Story...And Beyond" David Roth, co-founder, Cereality 
Read Chicago Booth news story >
View photos from the event >

Alumni in the News

An unusual high-tech ice cream shop co-owned by Cora Shaw, '07, was featured in an April 1 story in the Chicago Tribune. What makes Shaw's shop, called iCream, so different is that it serves ice cream made to order using liquid nitrogen. Customers choose a base (such as ice cream or soy milk), flavor (such as burnt sugar), a "mix-in," and color - ingredients instantly frozen using liquid nitrogen. Shaw told the Tribune she got the idea from watching Good Eats host Alton Brown. "Shaw was an MBA candidate at the University of Chicago," the article said. "One night she took liquid nitrogen home from the university and began tinkering."

Welcome to the
Kilts Center for Marketing

The James M. Kilts Center for Marketing sponsors new research as well as innovation in the Chicago Booth marketing curriculum. The creation of the center has enabled Chicago Booth to build on its remarkable faculty and programmatic innovations to promote the Chicago approach to marketing with its hallmark integration of marketing, economics, and statistics.

The Kilts Center also contributes greatly to the examination of empirical and theoretical issues in marketing and economics. Each year, the Center sponsors the Quantitative Marketing and Economics Conference. More >